{"data-model-common":[{"name":"lang", "value":"en"} ,{"name":"detail-page-free", "type":"replicant", "value": [ ]} ,{"name":"programmeDescription", "type":"text", "value":"<span style="font-size: 14pt;">The essence of every feature film is distilled into a trailer of just a few minutes!</span><br /><br /><br /><br /><span style="font-size: 14pt;">A &lsquo;teaser&rsquo; or &lsquo;trailer&rsquo; is an advertisement for a film, tempting prospective viewers by setting up a good hook. Cutting a film trailer is a major test of an editor&rsquo;s abilities. This exhibition will feature over 100 trailers from the Hong Kong Film Archive&rsquo;s collection, tracking the key trends and changes in the development of the local industry, including film styles, genres, directors, and stars. An unprecedented showcase of Hong Kong film trailers, the exhibition will be complemented by seminars with experienced editors and film promotion veterans in attendance, as well as free screenings of trailers from the 1940s to the present day. Coming soon to the Hong Kong Film Archive!</span><br /><br /><br /><span style="font-size: 14pt;">Presented by Hong Kong Film Archive of Leisure and Cultural Services Department</span>"}]}